Lawsons Robb’s “ultra-boutique” Hanover Square residential scheme in London’s Mayfair has been featured on Prime Resi.
The Article says:
“Agents have confirmed a sell-out at 14 Brook Street, a new “ultra-boutique” residential scheme in London’s Mayfair.
We hear the six-unit project, the first to launch on Bond Street in many a year, reached fully-sold status less than three months after hitting the market in August.
Prices ranged from £4.75m to £6.25m, and joint agents Knight Frank and Wetherell said a number of buyers had made their reservations based on video and virtual viewings alone – continuing the trend that took off during last Spring’s market shutdown.
The mix of two- and three-beds have been delivered as part of Great Portland Estates’ “Hanover” scheme – the mixed-use revamp of a 1.3-acre swathe between Hanover Square and New Bond Street, in partnership with the Hong Kong Monetary Authority.
The 12,200 square foot resi element reached practical completion over the summer. All residents have access to a shared roof terrace overlooking the new “Medici Courtyard”, while the two upper units have their own private terraces with views across Mayfair and the West End.
Priya Black, Knight Frank’s Head of Baker Street New Homes: “With successful launches, timing is everything and we were fortunate with 14 Brook Street to be able to market and rapidly sell the new apartments during a ‘window of opportunity’ when restrictions were eased between the lockdowns last year. Since the housing market was reopened last May, new schemes that are offering something special or unique have performed exceptionally well, so it’s no surprise buyers were keen to secure their place in one of London’s latest new launches.
“Surrounded by world renowned designer fashion brands, Michelin Star restaurants and private members’ clubs, 14 Brook Street is a coveted London address with undeniable appeal. Mayfair remains the undisputed epicentre of luxury in London, combining a rich, fascinating history with an elegant, modern sensibility – qualities that have drawn buyers to this development.”
Lena Cottray, Lawson Robb’s Senior Designer; “The beauty of this development was being able to translate the unique location on Bond Street and imagine a young, fashionable art enthusiast who would call this area home amongst all its history and hustle & bustle. It’s no wonder these were snapped up so fast!”
Peter Wetherell of Wetherell added: “14 Brook Street is the first new development to provide homes overlooking Bond Street. It will be interesting to see if this is the start of Bond Street and the local area becoming a more residential address with more homes located above luxury boutiques. There are now more homes, 437, on Oxford Street than there are shops, 248. Buyers at 14 Brook Street are adroit and can see that there will be an uplift in residential values in the Bond Street area as electric cars, Crossrail and more pedestrianised areas bring dynamic change and make the address more residential in character and appeal.”
Find out more on Prime Resi here
